Apr 03, 2022
In General Discussion
Most writers have an initial assignment for an industry-specific article or blog post that intimidates them because they lack experience or knowledge. However, there are a few things you can do to ensure you deliver top-notch, well-researched copy that the customer loves. The key is to use a few proven techniques that not only guide your writing, but help you deliver quality insights and useful insights, just like an industry insider. Consider the following tips for when you need to create meaningful content, even if you haven't written anything before about that specific topic. 1. Identify and research keywords Search for keywords Perhaps the most useful information to take away from this article is identifying and researching keywords. For example, take the employee data key name or focus of the article title or topic and dig deep into your query's best results using that keyword(s).Be sure to get information from trusted sources such as top publications, scientific journals, expert blogs, and similar content. If your topic is highly technical or scientific, you might want to consider using scholarly articles. Most of them are quotable and provide a higher level of credibility, hence better SEO rankings . Remember that most articles and blogs are meant to rank higher on search engine results pages. There may also be other keywords to use as you read these articles to glean information. In some cases, you will have a pre-sorted list of keywords to work with; However, if you don't, it's easy to create your own. Keywords are essential, but be careful not to use them too often, or you can get a search engine strike from keyword stuffing, which is an SEO no-no.