Apr 19, 2022
In General Discussion
Use cases : what exactly are they? Practical cases of optimization and/or personalization of the customer experience identified after Nepal Phone Number List studying the current situation (by putting yourself in the customer's shoes with, in addition, a benchmark on your own sector of activity on the one hand, and on other sectors of activity on the other hand). However, we do not propose that it is only a brainstorming of all the arrangements to be made. Ideas should be classified in Nepal Phone Number List a progression logic ( roadmap ) based on 3 key criteria: 1. The required level of exploitation of Customer data It is often found in marketing targeting and could be classified from the simplest to the most complex. For example, simple targeting would be based on some raw data, collected from web behavior or a customer profile. More complex targeting could use Nepal Phone Number List aggregates calculated from a single data source. Even more complex targeting could involve deep data analysis, from multiple data sources feeding into a predictive model 2. The number of channels of interaction with Customers mobilized For example, if it is only mailing or emailing, it will be technically simpler than orchestrating real-time experiences between an e-commerce site, shops, an app and a call center. The expected return on investment We will seek to identify more precisely what it will be possible to attribute to the use case . For example, the income generated following reminders on abandoned baskets or the personalization of emails, a Nepal Phone Number List visit to a store or restaurant following the sending of an offer by text message at the approach of a birthday… In this context, it will also be preferable to prioritize the most frequent use cases over more specific or occasional use cases. The idea is that the income generated must be used to fuel the desire to continue the overall project! Nepal Phone Number List With such a roadmap, to put into perspective with the context of the company (diagnosis and desired organization), it is then possible to project a technical trajectory, to define the criteria for choosing a CDP and to anticipate the rise in team skills.