Jul 31, 2022
In Questions & Answers
What is a code snippet? Rich snippets are what you see below the search list, including rating stars, author information, thumbnails, and more. We've discussed search and social snippets in previous articles, and today we're going to look at code snippets in video search. In video listings, Google will often show: §The thumbnail of the video (which means it's a video) §The date the video was published §The author of the video This image may attract visitors and increase page engagement, as listings often provide more information, such as Duration and video description (so visitors will be ready to watch the video when they click). Your task is to optimize your snippets and have more control over your video search results listings. Here are some tricks to do just that. Ranking well for uploading YouTube Youtube videos! Surprised? I'm not surprised... you can also use other video hosting platforms (Vimeo comes to mind) and your own website, but keeping videos on Youtube is a must. Optimizing your YouTube listing is very similar to what you do with other content. Methods include: § Make sure the video title naturally contains the main keyword you want to target. Optimize your title to reflect your keywords, so target your ideal audience rather than being ambiguous or using the wrong phrase. § Write a good original keyword, but not a spammy description that immediately grabs your audience's attention. § Use correct labels. One of the worst things you can do is add random hashtags that you think will get top search results. It will only annoy people who see the video, because using good hashtags is what matters. § Make sure your audience sees good content. Thumbnails are displayed in rich clips. Your video thumbnails should be high quality and optimized so they will want to click. § Use Checklist: Mark up pages with videos Embed videos into web pages, preferably add telemarketing list Schema.org code to make sure search spiders can easily understand your web page... Basically, schema.org all major search engines can see the video and get a thumbnail image easily a way. Is this the only way? No, you can promote videos, run ad campaigns, leverage social media, create newsletters in any way that suits you… all ways to boost other content can help you get noticed. As mentioned above, this guide is just for video searches to show up. People immediately see when they search for a video topic, and your content caters to their needs better than anyone else. Conclusion Search results are beyond our control, but by understanding the basics, we can gain a better position on the search list than our opponents.