Forum Posts

hremon716
Feb 27, 2022
In General Discussion
Once you have decided how to split your code blocks, you can create them by choosing to create a new partial or snippet in Litmus. It's as simple as pasting your code, giving it a name and, in the case of code snippets, a trigger word. To create an extract: In the Design Library, open the Snippets Library, then click the “New Snippet” button in the upper right corner. In the next screen, you can name the snippet, assign a trigger word, and paste the snippet code. how to create an extract in sunflower You can create more snippets with the "Create a new snippet" button at the top right, or you can return to the snippet library to find your new snippet. If you click on your snippet, you will display the details window on the right where you can see all the information and edit the snippet again. Pro tip: Don't hold back with your snippets. Yes, they can be blocks of code, but they can also be smaller than that. We have snippets for brand color hex values ​​as well as snippets for emojis and headshots. Snippets can be as big or as small as you want. Anything you use often should be an extract. To create a partial: From the Design Library, you open the Partials Library, then click the “New Partial” button in the upper right corner. Name your partial and you'll be taken to a screen that looks like Builder. Code the partial you Image Masking Service want (if you code your code snippets first, you can use them to create the partials). Click "Save". how to create partial in sunflower To return to the partials library and find your new partial, click on the “Partials” link at the top left under the partial name. If you click on it, you will bring up the details window on the right where you can see all the information and edit the partial again if you have forgotten something. From here, you can easily embed snippets and partials into your email in Litmus Builder. And that's all! Litmus Builder animation of inserting code snippets into an email The journey continues... When I think back to how I used to create emails, I almost can't believe how far I've come. I never thought I could go from creating an email in a few hours, even with all of my best tips and tricks, to doing it in just 10 minutes! Litmus Builder loaded my email workflow. We have over 170 clips and partials that we created in Litmus in about three days. But my work here is not yet finished. As our email design system continues to evolve, we are able to modify our snippets and partials or add more as needed. Once added, they are ready to use immediately. And with my time saved, I can now focus on creating fun animations, learning vector markup language (VML), and trying to figure out exactly what's going on in Gmail's dark mode.
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hremon716
Feb 27, 2022
In General Discussion
Welcome to Delivering, a podcast about the email industry, from strategy to design, leadership code and everything in between. I'm your host, Jason Rodriguez. As always, Delivering is brought to you live by Litmus, the leading platform used by marketers worldwide to send emails with confidence every time. Head over to litmus.com to start a seven-day free trial and see how Litmus can help you create, test, and analyze better email campaigns, faster. And be sure to subscribe to Delivering on iTunes, Spotify, or whatever your favorite podcast app is. Today I am joined by Shazad Beharry. Shazad is the Senior Director of Customer Marketing at AutoNation, which is a fairly large automotive retailer across America. And he is also the winner of the 2020 Litmus First Email Excellence Award. So welcome to the podcast, Shazad. Shazad Béharry: Hi Jason. Hello everyone. Thank you for hosting me. Jason Rodriguez: Yes. Glad to have you here. I always love to start things off by just hearing how you got started in the email industry and just listening to your journey from junior level to where you are currently at AutoNation. So tell us about your background in the email industry. Shazad Beharry: So fresh out of college I went to college for business administration, fresh out of E-Commerce Photo Editing Service college I worked for a call center company doing call center operations . So I was loading the dialer, doing analytics, making sure all the agents had what they needed in terms of business operations and as we all know from the past the telemarketing laws got pretty strict , then I saw the need for a different channel in marketing. So I worked with the management team of my old company to develop an email marketing program. And it was the first email marketing program the company had. And I I pretty much learned from the basics at that point, not being as familiar with email as I was with other channels. So I worked on it and created that first email campaign and that customer strategy, the customer journey with them. And from there, I fell in love with email and the different things you can do, the possibilities and ways to reach and interact with the customer. So I grew from there. So yeah, it's been a pretty wild ride, a pretty fun ride, but just the start. Excited to see how the emails transgress. the customer journey with them. And from there, I fell in love with email and the different things you can do, the possibilities and ways to reach and interact with the customer. So I grew from there. So yeah, it's been a pretty wild ride, a pretty fun ride, but just the start. Excited to see how the emails transgress. the customer journey with them. And from there, I fell in love with email and the different things you can do, the possibilities and ways to reach and interact with the customer. So I grew from there. So yeah, it's been a pretty wild ride, a pretty fun ride, but just the start. Excited to see how the emails transgress.
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hremon716
Feb 27, 2022
In General Discussion
In a recent study by Formation.ai, respondents listed the following top three personalization strategies most likely to increase brand loyalty: Personalized Website Experiences Email marketing Mobile Notifications As modern marketers, these results apparently help us focus our personalization programs on the marketing channels most important to customers. Not. So. Quick. In the same study, respondents also listed exactly the three personalization strategies most likely to reduce their brand loyalty. As a Marketing Manager at a MarTech messaging company, I'm constantly thinking of new ways to create meaningful moments of engagement with our prospects, customers, and partners. I'm not alone. In Litmus' annual State of Email survey, asked about their priorities in 2021, marketers cited automation, personalization and testing as their top three. What interests me is that to deliver meaningful, personalized, one-on-one engagements with customers, marketers must effectively address these three areas in a precise, systematic, and scalable way. The fine line of customization is real. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant personal experiences they enjoy on Netflix, Amazon and Spotify. Research from Accenture Interactive highlights this business E-Commerce Photo Editing Service imperative, finding that 87% of consumers believe it is important to buy from brands that understand the “real me”. Imagine this scenario. You buy a new house in the northeast just before winter. Before you move, you go to your favorite big-box hardware store to buy some supplies. Then, two weeks after moving into your new home, an email pops up in your inbox with a message that says, “Welcome to your new home! Here's a welcome kit with some tips and a coupon to help you make your new home even warmer. Then, a few weeks later just before the first snowfall, you get an email and text notification from the same retailer with a snowblower promotion. This example shows what great personalization looks like. The retailer gives you a relevant offer at the exact moment you need it. As a consumer, experiences like this create brand love, build loyalty, and forge a personal connection that keeps you coming back for more. With such overwhelming evidence that customers want true 1:1 personalization, why are brands still failing to deliver? In short, it's really hard. Similar to a snowflake, from a distance, the stylish personal experience above looks seamless and simple. When placed under a microscope, there are thousands of data points that must be systematically and precisely triangulated and intelligently orchestrated at every moment. It's a very complex process that starts with the customer journey.
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