Forum Posts

sifat
Feb 15, 2022
In General Discussion
Corporate Social Responsibility (CSR) allows businesses large and small to enact positive change. It’s when companies choose to do what’s right not only for their bottom line but also to build customer trust. Consumers feel that when they use a product or service of a socially responsible company, they are doing their part. The more socially responsible the company, the more supportive their community and consumers become. Corporate social responsibility helps gain customer trust by caring about issues such as Earth Day, raises awareness, and encourages social change. Although there are thousands of companies doing their part, the efforts of large global corporations have far-reaching results that can impact global issues, from hunger and health to global warming and climate change. Keep reading to see examples of how some major brands are doing CSR successfully (along with one brand that re-evaluated its CSR strategy after facing criticism for having the wrong social impact). Examples of Corporate Social Responsibility in Action Corporate social responsibility comes in many forms. Even the smallest company can impact social change by making a simple donation to a local food bank. Some of the most common examples of CSR include: Reducing carbon footprints Improving labor policies Participating in fairtrade Diversity, equity and inclusion Charitable global giving Community and virtual volunteering Corporate policies that benefit the environment Socially and environmentally conscious investments Millennials Want to See More Corporate Social Responsibility To millennials and Generation Z, socially responsible companies are even more important. They believe companies should invest in improving society and look for solutions that assist in those improvements. Companies should share how they are trying to make a positive impact on the world, so the public can see their pro-social initiatives. Showcasing efforts is key so it’s important to learn how to market to millennials because these efforts will sway the choices they make as consumers. Millennials also like to take part in initiatives such as volunteer work or making donations. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumer’s perception, the more chance there is that they will begin initiatives of their own. Changing Corporate Social Responsibility Trends Activism by millennials and, indeed, all generations will also influence changing trends in CSR. You can expect to see companies continue to take a public stand against on-the-job harassment and discrimination thanks to the #metoo movement. Diversity in the workplace will also continue to expand to embrace people of all races, genders, cultures, disabilities, and sexual orientations. Diversity in the workplace will also continue to expand to embrace people of all races, genders, cultures, disabilities, and sexual orientations. Many brands are becoming more vocal and showing their support for important social issues on social media to great effect. Companies will also find their own voices to speak out against social injustice and policy changes that will negatively impact the environment. Even policies to protect data privacy in an ever changing environment can become part of the CSR trends as more and more data breaches threaten personal information. Brands Doing it Right Sky Sky 1. Innovation: Johnson & Johnson An excellent example of CSR on the frontline is big pharma pioneer Johnson & Johnson. They have focused on reducing their impact on the planet for three decades. Their initiatives range from leveraging the power of the wind to providing safe water to communities around the world. Their purchase of a privately-owned energy supplier in the Texas Panhandle allowed the company to reduce pollution while providing a renewable, economical alternative to electricity. The company continues to seek out renewable energy options with the goal of having 100% of its energy needs from renewable sources by 2025. 2. Google Google is trusted not only for its environmentally friendly initiatives but also due to its outspoken CEO, Sundar Pichai. He stands up against social issues including President Donald Trump’s anti-Muslim comments. Google also earned the Reputation Institute’s highest CSR 2018 score much in part due to their data centers using 50% less energy than others in the world. They also have committed over $1 billion to renewable energy projects and enable other businesses to reduce their environmental impact through services such as Gmail. 3. Coca-Cola As a brand, Coca-Cola is putting a huge focus on sustainability. The key areas are climate, packaging and agriculture along with water stewardship and product quality. Their message is ‘a world without waste’, with the aim of collecting and recycling every bottle, making their packaging 100% recyclable and replacing all water used in creating their drinks back to the environment to ensure water security. They aim that by 2030, they will have reduced their carbon footprint by 25%. 4. Ford Motor Company Ford has huge plans in the area of CSR. Their mission is to ‘build a better world, where everyone is free to move and pursue their dreams’. They have increased investment in electrification to $22Bn (from an original $11Bn) and aim for their vehicles to be carbon neutral by 2050. “We’re committed to carbon neutrality”, stated Bob Holycross, Ford’s VP, Chief Sustainability, Environment & Safety Officer. “It’s the right thing for our customers, the planet and Ford. Ninety-five percent of our carbon emissions today come from our vehicles, operations and suppliers, and we’re tackling all three areas with urgency and optimism,” Interestingly, the company is also focusing on pay equity. They are conducting a diversity, equity and inclusion audit while introducing a global salaried pay ratio (including gender) to level the playing field for all employees. 5 & 6. Netflix & Spotify From a social perspective, companies such as Netflix and Spotify offer benefits to support their employees and families. Netflix offers 52 weeks of paid parental leave to the birth parent and non-birth parent (which includes adopted children). This can be taken at any time whether it is the first year of the child's life or another time that suits their needs. This compares to a median of 18 weeks at other major tech companies. Spotify offers a similar program, although for a shorter Photo Editing Services duration of 24 weeks of paid leave. The company believes the launch of this initiative resulted in a spike in external job applications which has never abated. When it comes to social causes, Netflix and Spotify use their social media platforms to show support for movements such as Pride month, environmental sustainability, and Black Lives Matter. Netflix sets an example on how to target -and appeal to - niche and minority audiences through clever social media.
0
0
2
sifat
Feb 15, 2022
In General Discussion
Sharing content online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, what you create, share or react to feeds into this public narrative. How you conduct yourself online is now just as important as your behavior offline especially when it comes to your digital marketing career. Building your personal brand on social media takes some work (just think of what it takes to become instafamous!). But done right, you could land your next job opportunity or help you to foster valuable connections. Read on to find out ten steps that will help ensure your online branding is working for you. 1. Fully Update Your Social Media Accounts Decide which social media account(s) you are going to focus on, and delete any old accounts that you no longer use. For the networks you will be using, make sure all of your information is complete and accurate. This will help you to direct and grow traffic to the networks that will showcase yourself and your work. It can also remove any ‘questionable’ content from years past that could be seen as having a risque brand tone and don’t have a positive effect on your professional image. ​2. Identify Your Area of Expertise Everyone's an expert at something - whether it’s how to create and distribute great content or having an encyclopedic knowledge of your favorite TV show. Is it time for you to experiment a bit more? Think about what type of content you’ve created that your followers have responded to most? Can you replicate this with other similar content or repurpose something to re-engage? The more unique and engaging content you create on your chosen topic of expertise, the more your followers will start to think of you as a leader in your chosen field. 3. Make Posting Easy with Social Media Apps Forgotten passwords, a busy day job, content creation, and maintaining an online presence can be time-consuming. But, there are many social media apps at hand to make life easier. Sprout, Buffer, and Hootsuite all connect Philippines Photo Editor to your social media networks and allow you to cross-post across different social networks and schedule content. This removes the need to login to multiple websites. Most major social media networks, including Twitter, LinkedIn, and Facebook are compatible with these applications. Blog B2C Blog B2C 4. Regularly Share Content In the early days of social media, the more you posted, the more engagement you could drum up. Today, however, over-posting leads to fatigue and annoyance. You want to keep the lines of communication open with your audience, but you also don’t want to overshare so much that you look desperate. The sweet spot is posting around 3-4 times a week for individuals. As Michael Noice, founder of Entrepreneur Coach, explains, “A once-weekly Twitter post or monthly Instagram photo are not going to accomplish much, if anything. For this reason, it’s best to focus on two or three carefully chosen social networks and try to be active on them, rather than posting sporadically to a half-dozen.” There will be days when you don’t post, and that’s perfectly fine. Identify the best social media metrics to focus on, analyze the data associated with your posts and identify a pattern that works. If you’re having trouble finding content to share and want more insight into what’s popular, search via social media hashtags, use news aggregator sites like Feedly, or sign up for Google Alerts. 5. Import Your Contacts You might be amazed to see how many people you already know on the social media networks you’re using. There may be tens, or even hundreds, of people with whom you haven’t yet connected with. Import your email contacts from Gmail or Outlook, or contacts from your phonebook, into your social networks to find out how many connections you’re missing. Linkedin, Instagram, Facebook and Twitter all allow for a free import of a certain number of contacts.
0
0
5

sifat

More actions